5 Essential Tips for a Successful SEO Strategy for Your Business

Large cities are fast paced and busy. Sometimes your can spend hours stranded in traffic while travelling very short distances during peak hours. This makes visiting clients very time-consuming for sales reps on the road.

In a world where time is money, more and more business owners are turning to the internet to generate new customers and grow their company revenue. But achieving success online is not as easy as it once was.

With more and more companies jumping online the competition is getting fierce. Regardless, SEO still provides one of the best returns for marketing investment. With more and more people using Google to conduct research before making a purchase, it is essential that your business can be found on Google.

However, if you are like most business owners I talk with you don’t have the time to market your own business online. After all staying up to date with the latest search engine guidelines and rules is a fulltime job.

It makes sense that most business owners would rather pay an SEO agency, company or individual to complete this work for them. If this is you then make sure you follow these 5 essential tips to achieve a successful SEO strategy for your business.

Tip #1 – Choose a Local Provider: The internet and advancements in communication technology now allows us to connect with someone on the other side of the world in realtime. With this technology you may be tempted to find anyone in the world to provide your SEO services.

However, the internet has also allowed many doors to open up for scam and fraud artists. For this reason it is always best to be able to meet your future SEO provider in person.

By finding a local SEO expert, agency or SEO company to carry out your search engine optimisation campaign, you have the flexibility of being able to catch up with them in person. You can get a lot out of meeting someone in the flesh as opposed to only meeting them via email, texts or even a phone call. Also when dealing with large amounts of money over the internet I am always cautious until I have a good understanding of who I am doing business with.

Create a strong relationship between you and your SEO provider by meeting in person, to ensure a strong result from your campaign.

Tip #2 – No Overseas Outsourcing: Once you have found a local SEO provider ask them if they outsource any of their SEO work overseas. If they do then you might as well work with someone overseas directly. But of course this is going against the first tip!

By outsourcing SEO work overseas, SEO companies can often charge higher amounts in-line with local prices and then get the work done overseas for a fraction of the cost. Meanwhile an overseas SEO provider may have poor English and not fully understand the location they are creating content for. Also they may use automation techniques for their copy writing and link building strategies which can lead to Google penalties. Unfortunately this is a common practice for SEO providers from third world countries.

When your SEO campaign is completed overseas you often receive a very poor standard of work. This can portray an unprofessional image for your business and can even lead to your website getting penalised. So avoid this at all costs.

Tip #3 – Get a Customised SEO Strategy: Achieving a successful SEO strategy requires complex analysis and planning. There are no one-size-fits-all approaches when it comes to SEO. And for that reason you should not choose an SEO package off the shelf and expect to achieve awesome results.

All reputable SEO providers offer a search engine optimisation service that is custom designed for each business they partner with. Reason being is that every business is different in terms of their market, products and services, and business goals.

A successful SEO strategy must take all of this into account and needs to be tailored to the individual business to meet their exact needs.

Tip #4 – Get Progress Reports: Another vital tip is to ensure that your local SEO provider provides progress reports.

Most common is to have a monthly report showing what work was done and how your website rank is tracking. If you are not getting this data then your SEO agency could be doing nothing while taking your money.

Make sure you review this report each time you get it and ensure progress is being made on your business goals.

Tip #5 – Play Safe: At the end of the day choosing who to partner with to provide your SEO services is not an easy task.

Even the most successful SEO strategies take time to blossom into a positive outcome. This is how scam artists get away with ripping people off in the online marketing world. They convey hope to their clients that the benefits will be coming, meanwhile they are simply pocketing your monthly investment each month.

Above all else beware of extremely low prices offered from an SEO provider. Quality SEO services normally costs anywhere in the range of $750-$5000 per month. If you are paying any less than this the SEO company may be using dodgy tactics which may result in a penalty once Google catches on.

Choose Wisely

No-one said choosing an SEO provider would be easy. However, by following these 5 essential tips you will have a much better chance at success.

Do your research and take your time in your decision for choosing who to partner with for your SEO strategy. And also be aware that SEO does take time. But when all the quality work starts to gain momentum your SEO strategy will cause your business to steamroll ahead. Best of luck.

This article was written by Greg Davids, owner of SEO Sydney Solutions.

His team love helping Sydney businesses achieve more success through strategic online marketing campaigns.

What Is SEO and How How Has It Changed Over the Years?

Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.

Good practice is to have:

Page Title – say what the page is about (‘Big’ Keyword if you must)
Headline – asking a question
First paragraph explains briefly explains the content / solution
Image / or video
Longer description of the solution

Take our Emergency Plumber in Bristol, as an example:

Page Title: Emergency Plumber Bristol

Headline: Are you looking for the best emergency plumber near you in Bristol?

First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…

Image of the van or the Plumber looking professional

Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.

This has a number of benefits.

Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.

The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.

Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.

What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.

Link Building

The historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.

Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.

Social Media

Even though we still get a some companies like this now, a few years ago when we suggested businesses should be on Facebook I was normally told “Facebook – that is for teenagers isn’t it? That is not our market”. If done well, Facebook can drive more traffic and paying customers to your door than your website. Facebook’s largest user group is 25 to 34 year olds, second largest is the 35 to 44 years old age group. The 45 to 54 year olds are using Facebook more than teenagers, and as nearly as much as 18 to 24 year old.

Facebook Users UK age – courtesy of statista

Facebook allows a business to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your website which potential customer may see if they visit your website, a review on Facebook is seen immediately by all of the users friends and if their friend ‘likes’ the comment – all of their friends, friends. More and more of our customers are getting leads from Facebook. People are asking their friends for suggestions on businesses to use and getting dozens of suggestions back – if you are on Facebook you are more likely to get a direct link to your contact information.

What is next for ‘Social Media’? Live streaming! Twitter has purchased a company called ‘Periscope’ which allows you to live stream video from your phone. “So what?” I hear our ’emergency plumber’ asking. If I were a Plumber I would be live streaming my work as I fix a problem, with the video going out live to all of my followers and their friends – my own television channel that is free-to-air across the whole world. Next time your business conducts a ‘brain storming session’ – periscope it – your customer will tell you what the solutions are.

Video Marketing

There are no ‘old’ SEO practices for video as it just didn’t exist and when YouTube started out it was for showing funny videos of cats and the like.

Today that has all changed. YouTube is the second largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users worldwide and every minute, 300 hours of videos are uploaded. It would take you about 2 years to watch all of the videos that will be uploaded in the next hour. It would take you the rest of your life to watch all the videos uploaded today. Google’s own statistics say that by 2018 73% of searches put into a search engine will result in the person watching a video. Think of it another way, in a couple of years when 10 people search the internet for your product or service – 7 of them will watch a video, 2 will visit a website. That is why I create videos for our customers as part of our ‘digital marketing service’.

SEO Company Bristol offers a full digital and internet marketing service, including search engine optimisation or SEO.

Your Online Success Depends On Selecting The Right SEO Firm – Remember That!

More than ever before, the need for selecting an amicable and trusted SEO Firm has become immense now. The competition in every field of online marketing has become tougher – thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?

Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm – like stuffing of keywords inside the web-content, mindlessly without context.

With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.

How to choose the Top SEO Company? Here are important tips:

1. Define your SEO requirements clearly:

The objective of every website floated online is to meet with success – either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. For example, as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months – this may be quantified in percentage. Some other website owner can desire differently and in different volume.

If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.

2. Get a Comprehensive Service provider for SEO:

As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from “A” to “Z”.

For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.

In addition, today’s SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website’s content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.

3. Keep your search wider:

It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to an informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.

Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.

4. See only the merit and not size:

It is not necessary that the so-called big names of SEO companies can only deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.

The Author, Sabih Khan is from [http://www.topseo.com.sg/] easily the top favorite of websites not only in Singapore, but global countries as well for SEO Services. You can contact her for more tips and suggestions on the subject.

Article Source: http://EzineArticles.com/8850539

What You Need to Quickly and Easily Outsource SEO Content Writing

Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.

Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.

SEO content development is more important than ever

It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.

According to the Wikipedia SEO content definition:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for us all.

Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.

Is “outsource” an evil word, then?

Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?

Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.

Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.

It used to be that you could just write keyword rich content and rank well

You know what those look like:

“Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website.”

Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.

Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.

Keyword stuffing is dead.
Indiscriminate backlinking is dead.
Deceptive methods are dead.
But SEO is alive and kicking harder than ever, especially with LSI.

LSI isn’t a drug, but it’s a cure.

Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.

So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.

This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – because it uses the actual phrases that a real person would use.

3 reasons why you need outsourced content:

1. It keeps your content writing fresh

Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.

2. Content writing for social media has gone SEO as well

Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:

Your content is great and
They can find your great content

A good SEO Content Writer hits both targets.

This goes for content writing for Facebook, Google+, blogs – everything.

3. Premium content is even central to video – which is skyrocketing in importance

Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be SEO copy.

What do you need to successfully outsource?

1. A well-defined workflow, eg, a website into which you simply plug and play solid content

2. A willingness to benefit from a world of top talent – not just what can be found in your particular geographical location

3. Expert SEO Content Writers who are well versed with what works in SEO today

There’s a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s search engine algorithms, whereas general writing is not.

Additionally, for English content, you want to make sure that you hire English-speaking writers. Native English-speaking writers can give you an edge that non-native speakers can’t.

Sidebar: Are you a Web design or SEO agency?

Do you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.

Let’s say that you offer a complete marketing solution for online. This would include web page content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a designer for the website design, a webmaster to handle the hosting, a marketer to oversee the advertising campaigns and a writer to provide copy for the Web assets.

It pays to have a dedicated professional in each role; with outsourced SEO services, you can afford to hire a dedicated SEO Content Writer, not just general purpose writers.

To outsource successfully, outsource it to a professional, not a pretender

When you outsource content writing services, make sure you contract a supplier who provides premium online writing, not “content mill” hash. Your content reflects your company – and your clients.

Outsourcing to an SEO dedicated content writer can make the difference between having content that is loved by both people and search engines – or content that is simply fluff. A professional knows the tips to SEO content that converts.

Alpha Lim writes solid SEO content at #MpCoPy.

– We provide premium SEO copywriting services for companies looking to outsource online content quickly and easily.

– Our content is solid, with LSI Keyword Research undergirding Persuasive Copywriting techniques.

– We do not compete with two-dollar-per-article low cost writing content mills. Quality suffers with low cost. Or, more pithily, “You do get what you pay for.”

Practical SEO Guide: Good Business Is the Foundation of Good SEO

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to it.

First, you have to be clear on what you are trying to accomplish on the business side-focus, focus, focus!

Second, you have to reign in your zeal and prepare yourself for a grueling multi-month commitment that will require time, discipline, and money-be ready to spend time in the trenches.

Finally, you have to decide which tools and techniques will produce the best return on investment (ROI). If you spread your resources too thin, you will fail.

If you’re looking to get yourself on the first page of Google’s search results immediately, this SEO guide isn’t for you. Don’t believe people who claim they can get you on the first page overnight in an ethical way. Even if you manage to cheat the system for a short time, Google’s wrath will land upon you swiftly and never go away. If you are serious about SEO, prepare yourself for the long haul and do it right-your patience and diligence will pay off. There is truly nothing complex about SEO. It rests on three principles:

Valuable, relevant, unique, timely content will rank well on search engines.
The content must be machine-readable in order to be found.
SEO work takes time to produce results.

Valuable Content

Let’s start with valuable content. Before you even mention the term “SEO,” ask yourself, what do I have to offer the world, why is it unique, and why would anybody want it? Do you have a digital strategy covering all your digital communications channels? Remember that you are competing with millions of other websites. Theoretically, you could spend lots of time on SEO and get to that coveted first page just to learn that customers don’t find your content, products, or services appealing. Conversely, don’t give up too fast. Many business owners that have great products and services never get through to their audiences because they don’t bother with SEO. The axiom “If you build it, they will come” stands eternally false on Google. The onus is on you, and if you don’t make a compelling case to Google, it will ignore you unless you are the only one in the universe offering that superhot product (e.g., you have a monopoly). So, produce content that stands out. Make sure you provide value. Sometimes it is a sacrifice. You may choose to share valuable information that your competitors may use against you. You may choose to take unique perspectives that may incite a debate or even draw criticism. Be yourself, be unique, and be interesting-you need to give in order to get. Provide more than a sales pitch. Do a cost-benefit analysis that includes the value of brand recognition. Remember that it takes time to see results, usually one to two months, sometimes longer. Your ultimate goal is to find your competitive niche and establish yourself as an authority in your area of expertise so you can influence buying patterns. People will remember you and come to you when the need arises. With respect to content, make sure everything you write is well structured, clean, and free of factual and grammatical errors. Write using plain language. There are multiple resources on this. It is generally recommended that website content be written at the grade six reading level. Sometimes it may not be possible for all industries, but do your best. Another helpful metric is the Flesch-Kincaid readability index. It’s recommended to keep it above 60 (you can use this free tool). Be friendly, approachable, and lighthearted. Use humor, but be careful not to offend and cross boundaries. Always keep your audience in mind. Make sure the most important information is at the top of the page so it can be easily located. Web users don’t read; they skim. Use headings and bulleted lists. Make information digestible, and avoid jargon, clichés, and colloquialisms as much as possible. Make sure that your navigation structure is task oriented and user friendly. Your user experience must always take people through the happy path.

Help Google Find You

You have valuable content, and now you’re ready to move on to the next step-showing search engines and humans how to find it. In this SEO guide, we focus on Google, since it has the biggest search market share, but this is equally applicable to other search engines. It’s probably safe to say that if you rank well on Google, you will rank well on other search engines. There are numerous SEO techniques, but we prefer to focus on a few that have been tested and proven in action:

Organically maximize the number of inbound links from websites with high domain and page authority.
Make your pages machine-readable by applying consistent on-page optimization for your key pages.

Building Inbound Links

This technique causes lots of confusion and debate in SEO circles but for no valid reason. It’s very straightforward and is based on the following assumption-counting quality links pointing back to your website is the most effective way for Google to determine the value of your website. Backlinks are very much like Facebook “Likes”-a vote of social confidence. Google’s logic here is utterly simple-if reputable and relevant websites link to you, your content must be valuable. One important caveat here is that the link building must be organic. If you have a very rapid increase in backlinks over a short period of time, Google may perceive this as spam, even if your efforts are legitimate. Spread your efforts over a few months. There is nothing wrong with doing link exchanges with your industry peers. Just make sure you avoid link farms and spammy techniques.

Spammy comments. Don’t post a comment on someone’s website just to add your link. Comment with a link only if what you have to say is relevant to the conversation and the link can be truly helpful to the audience.

Avoid link farms. These are sites purely created for link building purposes. Adding your website to relevant web directories and local listings is fine, but make sure you only work with reputable websites. Our benchmark is DA 50.

Earned and Unearned Links

Earned links are the cream of the crop in the SEO world and will generate more SEO juice (ranking power) than any other medium. An earned link is simply a link created by a third party without your involvement or persuasion. Google has complex algorithms to figure out which links are earned. In our experience, high-quality earned links are challenging to get, but that’s the gold standard. The next best thing to earned links is high-quality unearned links, which are placed on web directories, articles, blog posts, and other shared media resources. It’s absolutely essential that the primary purpose of the backlinks you add to your posts is to provide supplementary content that helps readers delve deeper into your content and access various thematically related components. Link quality is very important in the process. Link quality is influenced by two factors:

Reputation of the link host (domain)-the website where your link resides.
Link text (anchor) relevance.

Google has its own proprietary method for determining the reputation of a domain. It uses a 1 to 10 scale to determine a website’s rank. We rely on the domain authority (DA) metric developed by Moz as it is more granular. It marks all websites on a 100-point, logarithmic scale (the higher you climb, the harder it gets). We use the Mozbar Chrome plugin to determine DA for our sites. The metric’s value can change over time, so make sure you check it right when you need it. With respect to SEO, we prefer not to place links on any website that has a domain authority below 50. We believe this is where cost and benefit intersect. This certainly poses some challenges and makes our SEO work more expensive; however, it gives our clients peace of mind and ensures their links bring in high-quality SEO juice (ranking power). In the SEO world, quality always trumps quantity. You will have to make your own determination on what you consider a reputable website, as this surely will affect your SEO costs, but we recommend that you not use anything with a DA below your own, and we recommend anything you use be at least above 25 (especially if you pay for it). Be very selective of where you post your links. If the host website has been penalized by Google for questionable SEO tactics, this may affect you. Another important consideration is the anchor composition. An anchor is a text link that links back to your web page. It is extremely important that the link text is in sync with the keyword and meta data on your landing page. That’s how Google determines link relevance. For example, a link named “all about hamsters” pointing to a web page about “disco music” will surely not rank well in organic search results.

How do you get high-quality inbound links from reputable websites?

Content marketing

Content is truly king and even more so with the recent Google Hummingbird algorithm revolution. Google’s ingenuity became even more evident in the simplicity of the approach-provide valuable, engaging, timely content and you will rank well. Just a few years ago, Google could not afford the luxury of humanizing content analysis due to the lack of computing power, but with the advance of technology and the decrease in hardware prices, Google can now afford to analyze content deeper and build logical, intelligent connections between various web elements. Gone are the days of keyword stuffing. Content marketing is simply an ongoing effort to promote and syndicate your content via various publishing channels. Of course, the content-value and industry-relevance principles apply here more than ever. One way to promote your content is by publishing articles, blog posts, and news releases on relevant websites. Some are free, and some are paid. We have had great experience with PR Web, MyPRGenie, Social Media Today, and Ezine Articles, all of which have stellar DAs. If you manage to make it on these sites, the SEO-juice quality is truly supreme.

Website

Domain Authority (May 2014)

prweb.com

94

myprgenie.com

65

EzineArticles.com

91

hubpages.com

88

Another way to do this is via social media. This is more of a challenge because you will have to build a sizable following on multiple social media channels; however, it has huge marketing benefits well beyond just SEO. It is not clear how much SEO juice you will receive from social media though. Google has been shifting its emphasis to Google+, and now even that is in flux. We left social media out of this SEO guide because we believe it stands on its own and should not be used primarily as an SEO tool.

Free and paid directories

Placing your listings on web directories should be used to help local clients find your business on the web, not to advance your SEO agenda. These directories are usually organized geographically, by sector and by theme. Make sure you list your business correctly. We prefer to work with relevant directories that have a DA above 50. With most quality directories, you may have to wait for months. There is a simple reason for this: competition. Everyone else wants to be there for free. Some directories provide the option to pay for an expedited review process. When we say the word “pay,” we don’t mean paying for placement; we mean paying for a quick review, which is usually two to three business days. Your listing still might be rejected after you pay. Avoid directories that guarantee your placement for a fee. We also highly recommend you focus on the directories specializing in your industry first, as Google will assign these links a higher value. Paid directories range anywhere from $25 to $300 per year. Most offer an annual and a permanent option, with the permanent option being significantly more expensive. Some offer placing several deep links in addition to your main domain. Here is the list of directories offering free and expedited (paid) listings, along with their respective DA scores:

Directory

Domain Authority (May 2014)

dir.yahoo.com

100

dmoz.org

94

botw.org

79

joeant.com

60

jayde.com

69

ezilon.com

66

dirjournal.com

60

webworldindex.com

56

alivedirectory.com

56

avivadirectory.com

63

incrawler.com

50

hotvsnot.com

80

familyfriendlysites.com

66

abilogic.com

56

goguides.org

55

gimpsy.com

53

incrawler.com

50

jasminedirectory.com

57

On-page Optimization

SEO is not a science but rather a commitment to certain principles. It’s not the complexity of these principles that makes consistent SEO challenging but rather relentless discipline and a commitment to applying them. For one of our projects- a real estate website -just by properly optimizing key pages, we were able to see a 40% increase across key metrics month-to-month and a 14% increase in year-to-year visits, page views, and time on page. Our regional geometrics also improved by 24%. You should follow these principles relentlessly:

1. Try to focus on one relevant keyword (phrase) per page. It must be unique on your website-don’t reuse the same keyword in several places.

The keyword you choose for the page must be found in the following areas:

Page title and meta title (some systems generate the meta title automatically based on the page title). Ensure your page title is always Heading 1.

Headings.

URL.

Content (at least three times, with the first paragraph being the most important).

Meta description. The meta description should be well written and capture your audience’s attention-it will show up as a search-result snippet and help to convert casual browsers into visitors.

Image file name (it’s recommended you use at least one image).

Image alternative description. Just remember that the primary purpose of the ALT attribute is to describe the image to make it more accessible.

2. Use internal links and links to relevant sources, but avoid too many. We consider three of each optimal per 500 words.

3. Your copy should contain at least 300 words.

4. The title should be limited to 70 characters.

5. The meta description should be limited to 156 characters.

6. The copy should be written in plain language-the Flesch Reading Ease score should be above 60 if possible.

7. Use static URL.

Conclusion

There are many more SEO techniques available, but we highlighted the ones we believe provide the best return on investment. Ultimately, you will have to decide for yourself what SEO work is manageable for you in the long run. Don’t turn SEO into your primary activity. Remember that your primary goal is to focus on what you do best-your business. Good business is the foundation of good SEO. Finally, we would be happy to take a look at your website and provide free SEO review and high level recommendations.

Enerica provides a comprehensive suite of web solutions and services to save small and medium-sized businesses the frustrating and time-consuming process of coordinating projects with multiple service providers. This allows business owners to focus their energy where it belongs-pursuing their core business and building lasting customer relationships.

Article Source: http://EzineArticles.com/8507381

5 Ways to Travel Solo Without Going It Alone

Solo travel has become a hot topic. Unlike “single(s)” travel, it is a broader group. It can include those who are single, married or have a partner/significant other. It may be a business person looking to add a leisure weekend or extension to a trip for work. Two stumbling blocks to solo travel can be: I. whether it is lonely to vacation as a “party of one” and ii.whether eating alone, especially dinner, is really uncomfortable.

Now having visited 68 countries and all 50 states, I have found 5 good ways to go alone without feeling you are “going it alone”.

1. River Cruise and Small Ship Cruises

I highly recommend river cruises and small ships. They are especially a good fit for a first time solo traveler. However, they are also great for well-traveled solos in two cases. That is where destinations like Cambodian boat villages are not otherwise easy to reach. Secondly, they work well in places where security is an issue.

Here are the key advantages of such river and small ships for solo travelers, they:

  • Give you time alone but a group for tours and meals
  • Can be competitively priced when compared to a piecemeal approach
  • Make unpacking a one-time chore
  • Work well with land packages
  • Often have discounted package pricing including flights

2. Select your own lodging, and take day trips.

Here are the key advantages of this independent approach:

  • Affords you the opportunity to select your own interests and travel style.
  • Provides more opportunity to interact with local residents.
  • Gives you a “day-off” when you need it.
  • Works with a range of budgets.

3. Combine both of the above approaches.

I really favor this approach when I travel. On solo travel for 17 days at New Year’s, I toured Southeast Asia. I started with a private taxi tour in Siem Reap, Cambodia. I then joined a top Mekong River Cruise on to Vietnam. On the last leg, I had five days in a 5-star hotel in Bangkok. In my last stop, I tried all 3 ways of sightseeing: 1. A large bus tour 2. A private guide and 3. Self-directed subway tour.

This blended approach puts you in the driver’s seat and:

  • Will let you set your own course while being free to pick and choose
  • Gives you a part-time group of travel mates but also time alone
  • Makes it possible to follow a budget (or splurges) tailored to what works for you

4. Sign up ahead for a class abroad.

This has become very popular now for cooking classes in France and Italy. However, for decades, language classes abroad have lured students for short-term or full summer programs. Add to that options for photography classes, skiing and scuba diving.

Here are the key benefits to this approach:

  • Provides you with a ready-made group
  • Gives you a local contact to hear what not to miss off the tourist path
  • Make it possible to connect with classmates for meals or sightseeing
  • Results in providing local contacts in an emergency

5. Join a volunteer group or exchange program.

I have done this twice. My first trip out of the US was at 18 joining 5 other girls on a summer YMCA project in Trinidad and Tobago. It was the best way to learn about day-to-day life in another country and participate in community activities.

The benefits were endless. They included:

  • Meeting local residents outside of the typical tourist path
  • Seeing distant and often more unusual destinations
  • Providing volunteer efforts to communities than may have experienced natural disasters or other hardships.

If you are new to solo travel, take a look at each of these options. You will be surprised how fast solo travel gives you the chance to make new life-long friends from around the world so that you feel you are solo to more.

Thailand Is a Very Beautiful Country

Mueang Thai, as local people call the nation, is an intriguing mixture of old kingdoms.

For more than five centuries, the Khmer Empire governed its properties – until ousted in the thirteenth century. At that point, the Thai Kingdom was effectively brought together and built up by King Sri Indraditya of the Kingdom of Sukhothai (1238).

From that point onward, the nation has been separated into four fundamental districts – each bragging extraordinary traditions, conventions, and attractions.

The assorted variety brings an astonishing exhibit of things to do in Thailand. Underneath she will talk about the best vacation spots in Thailand.

Top Tourist Attractions in Thailand: The Central Plains

There’s no better place to get a look at Thailand’s history and culture than around the Central Plains. In this locale is the place its capital, Bangkok, is found.

Bangkok, an energetic kaleidoscope

I whole up Bangkok with three terms: exceptional customary nourishment, old sanctuaries, and crazy nightlife.

The absolute most well-known things to involvement in Bangkok include:

Wat Pho and the rich Reclining Buddha

Fabulous Palace complex (counting Wat Phra Kaew)

Soi Cowboy: BKK’s shady area of town, for sultry nightlife

Boisterous, energizing Khao San Road (you should see it once!)

Grub at Sukhumvit Soi 38, apparently Bangkok’s best road nourishment spot

Vimanmek Mansion: combination of customary Thai design and European neoclassical style

By the time of composing, I don’t prescribe going to Wat Arun. It’s mind boggling structural subtle elements are as of now eclipsed by a broad reclamation venture. Invest your energy at other commendable Bangkok attractions!

Top Thailand vacation destinations

Day treks to the rustic edges

Have a few days to save? Escape the hurrying around by taking one of the accompanying critical day trips from Bangkok:

Ayutthaya: probably the most astounding remains in Thailand

Snack conventional pontoon noodles at Damnoen Saduak Floating Market

Hua Hin: beautiful shoreline town for the individuals who don’t have room schedule-wise to investigate the Thai islands

Eccentric Wat Saen Suk: to some degree grim sanctuary depicting the Buddhist dreams of damnation

Phraya Nakhon Cave at Khao Sam Roi Yot Marine Park, a standout among the most shocking collapses the world

The previous capital of the Lanna Kingdom has transformed into an exceptionally modest, current school town. Chiang Mai’s rich history, astounding road sustenance scene, and moderately ease of living have made it a mainstream base for Western expats in Asia.

Sanctuary jumping and foodie gets a kick out of Chiang Mai

Sprinkled with more than 300 Buddhist sanctuaries, I thought, which to pick?!

In the wake of spending a few days around the city, I finished up these are the most special, must-see sanctuaries in Chiang Mai:

Doi Suthep: prominent ridge sanctuary with breathtaking perspectives of Chiang Mai and region

Wat Chedi Luang: Lanna cheddar, transcending inside the Old City’s dividers

Wat Umong: novel 700-year-old sanctuary where occupant priests wander among the woods

Wat Suan Dok: fourteenth-century sanctuary where individuals from the Lanna Royal family are covered

The most novel thing to do in Chiang Mai, however? Join a priest visit!

They are social trades, organized by neighborhood Buddhist colleges, so as to enhance the English capability of their understudies.

Priest visits are an incredible approach to become acquainted with neighborhood traditions and conventions firsthand. The MCU Chiang Mai Campus holds priest talks each week at Wat Suan Dok Monday through Friday, from 5 to 7 PM.

While Chaing Mai is one of the best vacation destinations in Thailand it is additionally home to numerous expats. In the event that you’re searching for an extraordinary base in Asia, this is certainly a probability.

Week after week reflection withdraws are likewise advertised. They begin each Tuesday at 1 PM and finish up Wednesday by 3 PM.

Did I go Sanctuary bouncing, as well as getting the opportunity to taste the eccentricities of Northern Thai cooking by going on foodie creeps?

A few dishes you should attempt in this area include:

Moo to: broiled pork tenders with a sweet, nutty flavor

Lab: fricasseed meat, pork or duck dry-rubbed with neighborhood flavors

Nam ngaio: tart tomato soup with rice noodles and pork

Nam park on: zesty Northern Thai plunge made with tomatoes and minced pork

Khao soi: Chiang Mai’s trademark! Thick Burmese-style coconut curry soup, finished with browned noodles

Chiang Rai and the Golden Triangle’s tri-outskirt

Thailand’s northernmost clamoring city lays by the notorious Golden Triangle: Asia’s hotspot for opium creation.

Or, on the other hand, you could just consider it to be the place from which you can visit Myanmar, Laos, and Thailand in one day!

Past this tripoint, there’s very little to do in the zone.

I suggest you base yourself out of Chiang Rai on the off chance that you wish to visit well-known sanctuaries and take in Mae Hong Son’s sloping scenes:

Looking for nearby knickknacks at Chang Rai’s Night Bazaar

Redesigned Wat Rong Khun (White Temple): a nearby craftsman’s artful culmination

But Kwan Village Park: previous migrant slope tribe town, now settled by a wonderful waterfall

Baan Si Dum was otherwise known as the Black House: interesting accumulations of conventional Southeast Asian curious

Top Things to Do in Thailand: The Northeast

Otherwise called Isaan, Northeast Thailand is an intriguing blend of Laotian, Cambodian, and Thai societies.

It’s relative confinement, however, make it a standout amongst the most genuine districts a visitor can visit.

Gulped by the wilderness at Khao Yai

While Isaan is generally out of the way, this districts happens to be the home of Thailand’s most prevalent national stop, Khao Yai.

A whopping 70% of its 2168 km² are lavish timberland!

All the more astonishingly, however, the recreation center brags around 44 waterfalls, one of a kind natural life perception towers, surging rapids, and remarkable perspectives and climbing trails.

This makes Khao Yai a tremendous UNESCO World Heritage Site – ideal for nature sweethearts who wish to be wrapped by the thick wilderness shelter.

Thailand-attractions-Phanom-Rung Explore fascinating Khmer and Mon ruins

The antiquated Khmer and Mon ruins found in this district are a delightful complexity of customary Thai style.

I profoundly prescribe a visit to the accompanying notable destinations:

Wat Pah Nanachat for a bona fide contemplation withdraw in a woods religious community

Phu Phra Bat Park: grottoes, antiquated spray painting, and other intriguing rock carvings

Phanom Rung and Muang Tam: Hindu complex, apparently Thailand’s best-safeguarded Khmer ruins.

Tips For A Smooth And Convenient Bus Charter Experience

A bus charter is a bus that has a professional driver to handle tours, trips, and other transportation needs. A bus charter can be one of the best choices you make when going for a group tour to a preferred destination. With transport from one attraction to another, you will have all the time to enjoy everything in your itinerary without worries. With a professional driver on board, you can relax and enjoy and even take better care of any children you may be taking with you for the trip. A bus charter also translates into no directions challenges because the drivers are conversant with their locations and all tour sites and routes.

Considering that bus charter are many in any given destination, you need to play your role in selecting one. You may need to start by choosing a company that you can trust with your traveling needs and then make a few considerations to select the perfect bus to hire for your tour.

Get details about the driver. A professional driver is definitely a plus for your tour but you should not assume that they know everything about the sites you intend to visit; they may only know how to get there and nothing more. If need be, consider getting a tour guide to handle your other needs in case the driver is not available for such. It helps to be sure beforehand to avoid disappointments.

Consider the size of the bus. A bus charter can be as large as to accommodate 60 passengers but there are definitely smaller sizes. The higher the passenger capacity the higher the rental rates may be. Look at the size options and select a bus that caters to your group for the tour. Everyone should be comfortable including children in the group so select a good size for everyone.

Check out the amenities included. When searching for the bus charter online, you will get very good photos of the buses. To ensure that you get what you see and need, confirm that the bus you have selected is represented perfectly. For instance, confirm that the leather reclining seats you see are the actual seats you get to enjoy. Apart from confirming the features, also consider the availability of amenities such as compact restroom, DVD player, air conditioning, TV monitors and any other that matters to you. If you want internet connectivity during the tour then inquire if that is available.

Ask about allowed driving length. Most bus charters will allow a specific length of time for the driver to be behind the wheel. The legal limit can range from area to area and you should be willing to be flexible in making adjustments to your tour itinerary so you do not end up with a fatigued driver before even getting back. You, however, want to choose company and driver with a considerable allowance so you enjoy the most from your tour in your selected destination.